Monday, January 22, 2007
About 2 weeks ago, I had the opportunity of spending almost the whole day at Wild Waters Park, Dubai, UAE with my family. It was an interesting experience. At first, I thought the gate fees were on the high side. When I was leaving, I had a different impression. I would pay twice the amount I paid to get in again! The quality of service we got was superb. From the gate, to the changing room, and to the rides, everyone was greeting you with a smile and asking what they can do to help. At a particular time, we were wondering which of the rides to go on next when one of the top guys there noticed. He personally took us through the map of the place again and walked us to the place where we’ll take the next rides! The quality of their service was so satisfying.
Why will I be willing to pay double what I paid? The answer is straightforward I guess – Quality Matters. People are willing to get the highest quality of product or services for the lowest price. However, most people are also willing to pay a little extra to get a better quality. Quality is not a small matter at all, whether in your personal life or in business. Whatever you do, mark your work with excellence.
Every job is a self portrait of the person who does it, so autograph your work with excellence!
Let me share a story to illustrate this point “An elderly carpenter was ready to retire. He told his employer, a building contractor, of his plans to leave the house building business and live a more leisurely life with his wife enjoying his extended family. He would miss the paycheck, but he needed to retire. They could get by.
His employer was sorry to see his good worker go and asked if he could build just one more house as a personal favor. The carpenter said yes, but it was easy to see that his heart was no longer in his work. He had lost his enthusiasm and had resorted to shoddy workmanship and used inferior materials. It was an unfortunate way to end his career.
When the carpenter finished his work and his boss came to inspect the new house, the contractor handed the front-door key to the carpenter. "This is your house," he said, "my gift to you."
What a shock! What a shame! If he had only known he was building his own house, he would have done it all so differently. Now he had to live in the home he had built not too well”.
Can I challenge you to improve the quality of your services? Can I ask you to demand more from yourself? Whether you run your won business or you work for someone else is not the issue. The issue here is…what quality of work is coming out of you and out of your desk? Are you consciously improving the quality of work every single day?
One of the greatest ways to loose your customers is to place a low value on quality. If your customers are not satisfied, they simply look for alternatives! They are not very tolerant, and rightfully so, when it is a matter of quality. They define what quality is/should be as it pertains to your product or service. There is no way to excel in anything you do without paying a great deal of attention to quality.
"Little things make for perfection but perfection is not a little thing"
May I ask you to commit yourself to a high level of quality service throughout this year? You just do it and see the results that will undoubtedly follow.
Have a splendid week.