Living On The Coke Side Of Life

About this time last week, while on vacation in Atlanta Georgia, I had the opportunity of following the story of one of the world’s biggest and most popular brands. Several things interested me about this brand. This brand has travelled to more places in the world than the gospel of our Lord Jesus Christ. It’s in more hands than the Bible. It has penetrated into cities, towns and villages that the gospel has not dared! It is perhaps the largest consumer of glass in the world today. This brand is sustaining several glass factories and sugar plantations around the globe today – perhaps the largest consumer of both. I am sure you can guess the brand I am talking about now. I am talking about Coca-Cola. Coca Cola sells 1.4 billion servings each day. You could show someone a Coke can and they'll be able to tell you what it is, even if they live in Tokyo. No other brand is as recognizable as Coke is.

This brand has travelled to more places in the world than the gospel of our Lord Jesus Christ. It’s in more hands than the Bible

A visit to the World of Coca-Cola Centre will be inspiring for anyone. You will practically see how this dream, and this product evolved to be a world brand and then you ask yourself – why not me; why not now? A friend of mine always put it in a nice way – if not now, when. If not me, then who!

It was in 1886, and in New York harbour,workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who changed history, John Pemberton, a civil war veteran, and Atlanta pharmacist (yes, pharmacist!), was inspired by simple curiosity. He loved thinkering with medicinal formulas, and one afternoon, searching for a quick cure for headaches, he stirred up a fragmant, caramel-coulored liquid in a three-legged pot. When it was done, he carried it a few doors down to Jacob’s pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed – this new drink was something special. So, Jacob’s pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper Frank Robinson named the mixture Coca-cola, and wrote it out in his discticnt script. To this day, Coca-cola is written in the same way.

If not now, when. If not me, then who!

About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.

There are a couple of lessons to draw out from the Coca-Cola story

Start with what you have

This is one of the prominent things in the Coca-Cola story. Sometimes, we are bugged down by trying to figure out all the tiny details before starting anything. We want to have everything ready to go before we take any step. Most times, we focus on what we don’t have rather than what we have. Pemberton started the Coca-Cola company with what he had – a formula. At that time, he didn’t have any business or marketing experience. He could have held back because of the many things he didn’t have but he didn’t.

There’s a story that explains this in a deeper way in God’s word. In II Kings 4: 1-7,there is an account of a woman that shows the power of starting with what you have. The woman, a widow, had a peculiar problem. He late husband left her and her sons huge debts to pay! And as far as she was concerned, she didn’t have the wherewithal to pay these debts. She did what was very logical to do – she ran to the man of God for help (since he husband was also a prophet when he was alive). I am sure she was expecting a display of a miracle. However, the man of God asked a very instructional question

“Elisha said, "I wonder how I can be of help. Tell me, what do you have in your house?" "Nothing," she said. "Well, I do have a little oil."

As far as she was concerned, she had nothing, except a little oil. Guess what? That little oil was enough to get what she wanted. This woman was focusing on what she didn’t have. The man of God drew her attention to what she had! What do you have? May I challenge you to start with that, and then see how you attract and get what you need.

Don’t be afraid to fail

In case you are not aware, Coca-Cola did not make any profit in the 1st year! First year sales closed at a loss. Infact, Pemberton, who invented the mixture, died 2.5 years after his discovery. However, the seed of greatness for this brand has been sown and just needed time to germinate.

One of the best lessons I ever learned was that it was OK to fail. It is OK to make mistakes. Failure has a wonderful way of teaching you lessons, sometimes very painful lessons, that you can use the next time you tackle a problem. You may not learn the lesson the first time, or the second, or fifth time, but eventually each failure will teach you something you can use later.

Don’t be afraid to fail. Every successful person has failed at some time. Everybody that plays it safe, they’re never going to fail, but they’re never going to be a big success,”

How did I learn this? By recognizing one crucial thing – no one starts off being the best at something. All the greats of anything did it through hard work, something you can read about in Malcolm Gladwell’s Outliers and his 10,000 hours idea (that to truly master something you need to spend 10,000 hours on it). And you know what? The first thousand hours were probably filled with failures.“Don’t be afraid to fail. Every successful person has failed at some time. Everybody that plays it safe, they’re never going to fail, but they’re never going to be a big success,” said Peter Kim, Hudson Jeans CEO, requoted from a Los Angeles Times article.

(To be continued)

Work Hard. Work Smart

I am one of the last persons in the world who would tell you not to work hard. I know that hard work is the only substitute to a hard life. Hard work makes the commonest chance golden. However, it worth reminding you that working hard must also be tempered by working smart, or you might just be wasting a load of effort. There is a reason why we were born with both muscles and brains. We should use both…..and definitely not in proportional ratios.

...working hard must also be tempered by working smart, or you might just be wasting a load of effort

Consider the story of two lumberjacks in a tree-cutting contest. Both were strong and determined, hoping to win the prize. But one was hardworking and ambitious, chopping down every tree in his path at the fastest pace possible, while the other appeared to be a little more laid back, methodically felling trees and pacing himself. The go-getter worked all day, skipping his lunch break, expecting that his superior effort would be rewarded. His opponent, however, took an hour-long lunch, and then resumed his steady pace. In the end, the eager beaver was dismayed to lose to his "lazier" competition. Thinking he deserved to win after his hard work, he finally approached his opponent and said, "I just don't understand. I worked longer and harder than you, and went hungry to get ahead. You took a break, and yet you still won. It just doesn't seem fair. Where did I go wrong?" The winner responded, "While I was taking my lunch break, I was sharpening my ax."

Hard work will always pay off; smart work will pay better. Remember back in school, there were the people who studied all day and all night, but still struggled to pass exams?(I hope you are not one of them).Then there were the people who studied hard but also found time for a game of basketball (or time to attend fellowship) and still aced every test and exam. Both groups studied the same material, attended the same lectures, were taught by the same professors, and took the same test. Was the second group just that much more brilliant? Maybe, but my money's on the way they approached their material and learned how to study. If they were smart, they applied those same principles after graduation: work hard, but also work smart.

That's a lesson that can be learned by even young children. A little girl visiting a watermelon farm asked the farmer how much a large watermelon cost. "Three dollars," he told her. "But I only have thirty cents," the little girl said. The farmer looked around his field, and feeling sorry for the little girl, pointed at a small watermelon and said, "That one's thirty cents." "Oh good," she replied as she paid him, "Just leave it on the vine and I'll be back in a month to get it."

Call it creativity, call it ingenuity, call it whatever: I call it using your head. Knowing how to analyze a situation and how to execute an action plan will put you ahead of the game in the long run. There's nothing wrong with having a leg up on your competition - it's how you win. The combination of hard work and smart work is the formula for success. Think about what needs to be done, and then think again about the best way to accomplish it - not necessarily the way you've always done it, or the fastest way, and certainly not the hardest way. Never make work harder than it has to be. That's just a colossal waste of time.

There's nothing wrong with having a leg up on your competition - it's how you win. The combination of hard work and smart work is the formula for success.

Perhaps the ingenuity award goes to the fellow who came to the Canadian border on his motorcycle, carrying two saddlebags strapped across his seat. The border guards asked the obvious question, "What's in your saddlebags?" "Rocks," was the reply. So the guards emptied the bags to check out his story. Sure enough, all they found were rocks. So they sent him on his way. The next week, the same fellow came to the crossing, again on a motorcycle, again with the same payload. The guards checked once again, and found more rocks. Off he went. The scene repeated itself weekly for several months, until finally the guards couldn't stand it any longer. "We know you are smuggling something across the border, but every time we inspect your saddlebags we find only rocks. Please tell us what you are up to, and we promise not to turn you in." "Well," the fellow replied, "It's really very simple. I'm smuggling stolen motorcycles."

Moral of the story: It's good to work hard. It's great to work smart. But it's best to work hard and smart.

5 Philosophies of Life

Today, I woke up quite earlier (long before my alarm went off). I woke up with some thoughts. How can we enjoy life and get the best out of it? My mind went back to a few years ago, when as a trainee engineer in one of the top oil servicing firms in Nigeria I was asking the same question. I jotted down some thoughts/reasonings then and I was quick to review my notes. Permit me to share with you my thoughts then, and now. I have titled it “The 5 Philosophies of Life”

Life is Short – Invest It

When you learn to take life by each passing day, each passing hour, each passing minute and seconds, you will realize indeed that life is short. Yes it is. We are not eternal. Only God is. No matter our vision and plan, we have a time frame to make it happen. Even in societies with advanced health and medical care, life still has a limit. No wonder a wise man once cried out “So teach us to number our days that we may gain a heart of understanding”.

Since life is so short, there is only one thing meaningful to do with it – invest it. It’s possible to waste it. Many people do. They will just wake up one day and discover that they are already 70 years old and close to their grave without anything to show for it. They’ve squandered their lives with drug addiction, smoking, too much TV, too much sleep and what have you. Some other people just spend life. They just go through life as it comes. Those are the type of people that ask the day where it has gone. To get the best of life, do not waste time. Do not spend it. Invest it. Invest it in things that will outlast you.

Life Is Small – Be Kind

It’s a small world. I have established several times on this blog that you are 5-7 people away from everyone on the planet. It is amazing and almost unbelievable how close you are to everyone on the face of the earth. Pay close attention to the people you are meeting today, doing business with today, living with today, lording over today. You will most likely still meet again. Please, be kind to them. You never can tell where else you’ll meet. It may even not be with them. It may be with their families and friends and you’ll be amazed how much small favours you’ve done for them can open giant doors for you. It’s a small world and I recommend that you should be kind…to all.

Life Is Complex – Be Wise

We live in a time where someone has described as the era of 3 C’s – Accelerated Change, Overwhelming Complexities and Intense Competition. Life can indeed be complex. You need wisdom to deal with the complexities of life.

When you want to be successful in every area of your life (and I assume you want to), you’ve got to be wise. It’s not the default. The default is that you succeed in an aspect of life and fail in the other aspects. How many successful business men have a successful home? Quite a few. Most traded their families for their business success. I know a lot of people who are successful in business but failing in their health. Really, it’s complex to handle all these areas – career, relationships, spirituality and health. You need wisdom

Do you know how to get this wisdom? I know how. It will take another write up to tell you how but let me give you a tip. Wisdom is not a “thing”, it is a person! Yes. I will prove it sometime soon. Stay connected.

Life Is In Phases – Be Sensitive

This is one part that people do not really comprehend. They are more comfortable with the status quo and just want to remain in their comfort zone. Unfortunately, that’s not how life works. Life is in Phases. There is a time for everything.

Look at it closely. Your childhood was a phase of life. You were largely dependent, weren’t you? You enjoyed things being done for you and all. Then comes the teenage phase where you crave for independence. It’s another phase of life completely, with new skills and challenges. Growing up to settle down with your own family is yet another phase with its own challenges. Moving from phase to phase successfully requires sensitivity. You need to be sensitive to the changes going on in you and around you and make the necessary adjustments.

If you are using yesterday’s ideas to do business today, you will surely not be in business tomorrow. Be sensitive to things going on around you. Life is in phases and men are in sizes. Know the particular phase you are in and be sensitive to know when to make a move.

Life Is Interesting – Enjoy It!

I had a challenging time growing up. Because of my poor background, I leanrt to save a lot and delay gratifications. I grew up with this mentality and even when I started doing pretty well, I still saved quite a lot. I wasn’t even buying things for myself. I was just preparing for the future. One day, as I was reading a book, a powerful truth dawned on me when I read a quote “many people prepare so hard for tomorrow’s rain that they forget to enjoy today’s sunshine”. That described me in its totality.

Listen to me folks. Life is interesting. Don’t be too hard or tough on yourself. Enjoy every moment. Celebrate little successes. Take yourself out to lunch. Take that vacation out of the country that you’ve dreamt of. Reward yourself. Pay yourself. Celebrate yourself. I remember once after having a great speaking engagement, I did a celebration for my mouth! Yes, I did. I told myself “you’ve got to celebrate this mouth. It has brought you this far and it will take you to where you are going!” Enjoy life!

When people ask me how I am doing, one way I answer is to say “I am enjoying where I am preparatory to where I am going”. Will you join me in saying and meaning this confession?

We are destined for the top. No one can stop us except us. We are unstoppable!

Begin Again.....But More Intelligently

One of the greatest opportunities that a new year presents to us is an opportunity to start again….more intelligently. It’s like life giving us a fresh page to begin again on. I am of the opinion that there is a tremendous power in a new beginning. If well utilized, it will act as a catalyst or springboard, propelling us to greater heights.

One of the most important keys to a new beginning is Preparation. May I ask you a question? How prepared are you for this year? Are you prepared at all? Do you have plans? Do you have goals? Do you know where you are headed? If you fail to prepare then you should be prepared to fail! A wise man got it right when he said “success is preparations meeting opportunities” Proper prayerful preparations prevent poor performance (P6 theorem).

In her book Teaching a Stone to Talk (New York: Harper Collins, 1988) Annie Dillard reveals a sad, but poignant story about what happens when we set out unprepared. She tells of a British Arctic expedition which set sail in 1845 to chart the Northwest Passage around the Canadian Arctic to the Pacific Ocean. Neither of the two ships and none of the 138 men aboard returned.

Captain Sir John Franklin prepared as if they were embarking on a pleasure cruise rather than an arduous and grueling journey through one of earth's most hostile environments. He packed a 1,200 volume library, a hand-organ, china place settings for officers and men, cut-glass wine goblets and sterling silver flatware, beautifully and intricately designed. Years later, some of these place settings would be found near a clump of frozen, cannibalized bodies.

The voyage was doomed when the ships sailed into frigid waters and became trapped in ice. First ice coated the decks, the spars and the rigging. Then water froze around the rudders and the ships became hopelessly locked in the now-frozen sea. Sailors set out to search for help, but soon succumbed to severe Arctic weather and died of exposure to its harsh winds and sub-freezing temperatures. For some twenty years, remains of the expeditions were found all over the frozen landscape.

The crew did not prepare either for the cold or for the eventuality of the ships becoming ice-locked. On a voyage which was to last two to three years, they packed only their Navy-issue uniforms and the captain carried just a 12-day supply of coal for the auxiliary steam engines. The frozen body of an officer was eventually found, miles from the vessel, wearing his uniform of fine blue cloth, edged with silk braid, a blue greatcoat and a silk neckerchief -- clothing which was noble and respectful, but wholly inadequate.

The big question is "Are we, too, prepared for the lengthy voyage we've embarked upon? The year is still young and we still have some 363 days to go. Have we made ourselves ready for all that will surely await us?

To embark on a journey unprepared can set us up for disastrous results. But the good news is, we can still prepare for ours. And in large part, the success of our voyage will be determined by our regular and systematic preparation.

Are you ready?

Bon Voyage.